J.C. Penney #jcpListens Campaign Draws Mixed Reaction on Social Media

J.C. Penney is trying to turn a new leaf following the ouster of CEO Ron Johnson who eliminated sales and coupons at the department store in favor of everyday prices. Now, it is turning to social media – Facebook, Twitter and YouTube specifically – to ask former customers for a second chance, and they are responding both positively and negatively.

J.C. Penney is trying to turn a new leaf following the ouster of CEO Ron Johnson who eliminated sales and coupons at the department store in favor of everyday prices. Now, it is turning to social media – Facebook, Twitter and YouTube specifically – to ask former customers for a second chance, and they are responding both positively and negatively.

Wednesday J.C. Penney began airing a 30-second TV ad, which was also posted on Facebook and YouTube.

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