iVillage Raises Its Voices

iVillage has always maintained a close relationship with its community, particularly its more vocal and active members.

Now, the NBC Universal-owned site seeks to channel the energies of its outspoken users — and discover new voices — with the long-term goal being to place them front and center as part of a new content initiative.

Today, iVillage, in partnership with NBC Local Media, kicks off a quest to identify 10 opinionated, outspoken and well-informed women.

These users will emerge either from the large pool of frequent iVillage.com

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