iVillage Builds a Big Book Club
Given that women seem to like books, and movies, and books that become movies, iVillage has decided to tap into its robust female audience to form a giant book club.
The NBCUniversal-owned site has launched the iVillage Book Club Connection in conjunction with NBCUniversal-owned Focus Features. The idea is create an online forum for fans and readers of two books-turned-Focus-releases: the classic Jane Eyre, which is currently in theaters and One Day, the best-selling novel by David Nicholls, soon to be a movie starring Oscar co-host Anne Hathaway.
Each
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