It’s Time We Gave Bad Pitches a New Name: 'MULGE'

This is a guest post by Ed Zitron, EZ-PR founder, Inc. columnist and author of This Is How You Pitch.

Every industry has its own specific terminology and neologisms. The PR industry has done fairly well at creating a few – “pitching,” “source-filing” and more – but we don’t have many of our own straight-up words.

TV producers, bloggers and reporters regularly receive 400-word blasted emails that don’t actually say much of actually other than how good a given client is.