It's So Easy To Create a Prime Time Television Show, Even Geico Can Do It

In an announcement that seems fit for either The Onion or The Toilet, the cavemen from Geico’s extremely popular series of ads are getting a half-hour pilot, which may or may not be seen in this fall’s line up. According to the Wall Street Journal, “Cavemen” will be set in Atlanta, where the characters will continue to be misunderstood by more evolved humans. Martin Agency writer Joe Lawson developed the concept and the agency helped him shop it to networks.

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