It's Official: Second Life is Dead, For PR At Least
Remember when virtual worlds like Second Life were all the rage? Reuters even had their own Second Life “bureau.”
While many marketing executives have noticed interest in virtual words waning, the latest update from the USC Annenberg’s Public Relations Generally Accepted Practices (GAP) Study confirms their death. For PR, at least.
The latest part of the survey asked almost 400 communications executives about which “online channels” they are using or plan on using. A response of “1” was low and “7” is high.
Virtual words ranked 1.4
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