It's Not Just PR Pros Who Want to Know How to Measure Influence

The question of what determines influence continues to fuel the fires of many conversations. Over on Quora, PR pros, social media gurus, writers, psychologists, and others are chiming in.

Paul Adams writes that “influence is always bidirectional.” Joe Fernandez, the co-founder and CEO of Klout says, “We believe that influence is most relevant in the context of a topic.” He then describes how the Klout score is used and what the site’s aspirations are for the future.