On Issues of Trust, Social Media Brands Lag Behind
Apple, Google and Microsoft are trusted about equally by consumers, according to a Zogby Interactive poll this month, while Twitter and Facebook lag far behind in that respect.
Forty-nine percent of respondents said they trust Apple “completely” or “a lot,” matching the number who said the same about Microsoft and Google. Apple’s “trust a little” or “not at all” total (36 percent) was lower than that of Microsoft and Google (both 46 percent), with a higher “not sure” tally for Apple making up the difference.
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