Isabel Marant to Design Collection for H&M

Isabel Marant, come on down! You’re the next designer contestant on the global fashion version of The Price Is Right–better known as H&M. The Swedish fast fashion giant announced today that it has tapped the Studio Berçot grad to create “a wardrobe of must-have pieces inspired by her signature style,” a finely honed blend of Parisian insouciance, rocker grit, and boho glam that sent the world on a frenzied hunt for wedge sneakers.

“I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy,” said Marant in a statement announcing the collaboration.

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