Is the LA Times Going Behind a Paywall?

Blogging LA Times pressman Ed Padgett says it’s only a matter of time. Padgett writes that the upcoming Audit Bureau of Circulation numbers will show a big drop in circulation at the paper, stemming largely from the Labor Day rate increase of the paper. On top of the lost subscription money, ad rates are based off of circulation numbers. So if the drop is big enough the Times may be scrambling for revenue. It seems unlikely they’d be able to get a paywall up before the latest circulation numbers are announced, though.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in