Is 'Social Media ROI' a Dead Idea?
Here’s an interesting response to yesterday’s story on the study confirming that ad/marketing execs think social media is PR’s problem:
@Mediabistro @PRNewser If CEO insists on ROI, it’s marketing. If he realizes there’s not yet a bona fide way of capturing ROI, it’s PR #SM
— Nichole L. Reber (@NicholeLReber) October 9, 2013
So: PR should handle SM, and PR should focus more on ROI to prove its value, but SM ROI remains elusive despite the fact that many continue trying very, very hard to measure Twitter campaigns in dollars-and-cents terms.
It
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