It might have been hard to predict the impact of social media on communication habits 10 years ago. The proliferation of mobile devices has created an always-on environment, and users have sought out more instant services to fill niches. But how much longevity do instant services like Snapchat have? Users aren’t convinced, according to a recent infographic from Fluent.
The marketing and analytics firm surveyed more than 3,000 adult Snapchat users aged 18 and over in the U.S., and Fluent found that 48 percent believed Snapchat was “just a fad.” It is important to note that services like Facebook and Twitter have encountered similar criticism, even relatively recently.
Users were also skeptical about how much time they will spend with the application in the future. 62 percent of users expect to move on to a newer alternative to the service, and nearly 60 percent of those aged 18 through 24 don’t think they’ll still be using the app when they’re 35.
It’s important to note that Snapchat has matured lately, filed for an initial public offering and seems well-positioned for the future. Add to that its growth among more mature demographics, and it could even be considered as mainstream as any of the other social networks. Before Facebook’s IPO, 46 percent of people thought it was a fad, too.
For more information, view the infographic below.