Is Project Runway Slacking on PR?

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Did you know that the next season of Project Runway starts on July 16th? We didn’t either.

PRWeek entertainment repoter Kimberly Maul is in the same boat. She noticed much less of a PR bombardment for this season compared to past seasons, and recenty wrote:

Some people are guessing that Bravo simply does not want to promote a show that it is losing to Lifetime after this season. Others say the contestants this season don’t lend themselves to exciting promotions.

Whatever the reason, it may be a tricky assignment for a PR team to secure positive coverage for the show, when many in the media want to focus on the new network and locale.