Is Instagram Direct Facebook's attempt at Snapchat?
Instagram Co-Founder Kevin Systrom validated a rumor Thursday morning, confirming that Instagram is adding direct messaging. Through a feature called Instagram Direct, users can send photos and have private chats with one or more friends.
Many people felt that this was Facebook’s way of integrating a key feature of Snapchat, which reportedly rejected a $3 billion offer from the social network. However, there’s still a major thing that sets Snapchat apart from Instagram, even with this messaging ability.
Systrom noted in his announcement that Instagram is about more than photos.
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