Is Hollywood Losing Its Grip on the DVD?
In the wake of RealNetwork’s $30 DVD-ripping software, Hollywood executives are beginning to wonder whether the studios were losing even more control of the DVD format and its $16 billion in annual sales, Wired reports.
“The music industry years ago lost much control of its CD, which is not encrypted, to peer-to-peer file sharing services and technology allowing CDs to be burned easily—even by the technologically unsophisticated.” [Note: this is why we’re against copy protection, or DRM, for online music sales—the cat’s already out of the bag.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in