UPDATED: Is Facebook's neglected sidebar on the rise?

Facebook has been facing a problem: as the company made News Feed advertising more attractive, brands shifted more of their focus and money to Facebook’s most-visited product. Studies showed that the ROI for sidebar ads just wasn’t enough, as engagement is much higher on News Feed.

As a result, prices went up, reach took a dive and advertisers started to gripe or diversify their spending.

So now, in an attempt to maybe lighten the load a bit on News Feed, Facebook announced Wednesday that advertisers will be allowed to showcase bigger pictures in sidebar ads.

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