Is Facebook Connect the Future of E-Commerce?

Jesse Pickard and Shiv Singh over at Avenue A | Razorfish have put together a presentation which highlights the future of Facebook Connect as integrated with e-retailers. The presentation highlights the potential for targeting influencers based on the number of friends they have, something I previously speculated about back in March. Another item they highlight is the potential for targeting product advertisements based on the interests listed in your profile.

Unfortunately, I’m not sure if people keep their real interests up to date.