Is Budweiser Sticking Too Closely To Its Brand?

If you want to capture a new audience, you need to be more flexible.

Besides the top ranked puppy/Clydesdale ad that ran, Budweiser had another, less sentimental Super Bowl commercial. One that told people to forget about all those fussy microbrewed beers and go for the “macro brew.”

“The people who like to drink our beer like to drink beer brewed the hard way,” the ad says. Because…? Poo poo on all those folks who sip beer made the easy way!

The problem with the ad’s message, besides being kind of annoying and tired — who isn’t dissing hipsters? — is we aren’t sure what we’re getting when we give up our frou frou beers or whatever it is Anheuser-Busch thinks we’re drinking when we’re not pounding Buds.

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