Is Apple Gunning to Buy Pinterest Competitor The Fancy?

Business Insider reported this weekend that Apple is possibly angling to sink their hooks into The Fancy, a Pinterest-like site that focuses on tying image sharing to e-commerce. This would be a step for Apple into the world of web commerce outside their walled iTunes garden, and could mark a new direction for the company famous for the iPod and iPad. So just what is The Fancy and how useful would it be to the world's largest tech company?

Business Insider reported this weekend that Apple is possibly angling to sink their hooks into The Fancy, a Pinterest-like site that focuses on tying image sharing to e-commerce. This would be a step for Apple into the world of web commerce outside their walled iTunes garden, and could mark a new direction for the company famous for the iPod and iPad. So just what is The Fancy and how useful would it be to the world’s largest tech company?

We’ve covered Fancy before, and lauded their department store shop layout, which has each The Fancy category serve “as store windows into the virtual shops inside”.

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