Is App Verification Really a Money Tree for Facebook?

When Facebook launched the app verification program a couple of days ago, some people claimed that Facebook had created a “serious revenue machine.” Mike Arrington wrote,

If every application applied, that would be $18 million in incremental revenue to Facebook. Our guess is half or more will apply.

While important questions should be asked about how the details of the benefits of program are implemented when it actually goes live, I believe that claims that the app verification program is a new money tree for Facebook are a little exaggerated.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in