ironSource: Android Political Apps Grew in Q1 2016
Q1 2016 showed more than 60 percent growth in Android apps with names or Google Play store descriptions containing the name of one of the U.S. presidential candidates.
Application discovery company ironSource released its Q1 2016 insights from its Fastest Growing Apps platform, which highlighted the growth of politically themed apps ahead of the 2016 presidential election in the U.S. Specifically, Q1 2016 showed more than 60 percent growth in Android apps with names or Google Play store descriptions containing the name of one of the presidential candidates.
ironSource analyzed the top 50 leading apps identified as being “politically oriented” and found that 40 percent of these apps were games, while 20 percent were entertainment apps.
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