Ira Glass to Creatives: Be a Ruthless Killer
(NPR’s Ira Glass about killing crap, via 37signals)
I’ve been seeing a lot of Tweets complaining of bad corporate video assembled by PR firms and other creators. I thought I’d share an inspiring video about “killing crap” from one of the great storytellers in broadcast, Ira Glass, Host of This American Life.
He talks about the importance of exploring stories thoroughly, and then becoming a ruthless killing machine when it’s time to edit. To paraphrase:
“It’s time to be vicious.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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