Twitter And IPL Partner To Bring Real-Time Interaction To Cricket Fans

Today’s sports enthusiasts have so many more options than they would have had ten years ago. Whereas it used to be about armchair coaching or bumping shoulders with fellow supporters at the bar, today it’s about being in conversation with your team and it’s supporters en masse. The Indian Premier League (IPL)’s latest partnership with Twitter will bring that kind of globally connected experience to cricket fans around the world.

IPL has revealed a slew of initiatives that will help fans stay connected with the Pepsi IPL 2014 Cricket match – and they aren’t all about social connection, either.