iPhone Bows in India Minus Western Hysteria

Reuters reports Apple Inc.’s hugely popular 3G iPhone made its debut in India on Friday, but with a price tag of $700 there was none of the mass hysteria that marked its launch in the United States, Europe and parts of Asia last month.

At about three times the U.S. retail price, and twice the monthly salary of white-collar middle managers, the phone may still find buyers among affluent young professionals who are snapping up iconic brands and luxury items and helping fuel the Asian giant’s trillion dollar economy.

A

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in