iPhone App Downloads Up 16% in December: Fiksu Report
iPhone app downloads increased by 16 percent to 5.32 million daily downloads in December, according to new metrics from Fiksu.
The Fiksu App Store Competitive Index, which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps, followed a drop in downloads last month. The increase in December downloads was driven by new devices given around the holidays, but it wasn’t as huge a lift as last December.
“Mobile app marketers are a year older and wiser, and we saw this reflected in the DecemberFiksu Indexes.
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