iPhone 3G Craze Leaves Me Dazed and Unfulfilled

At 7 a.m. this morning I arrived at the AT&T store in Friendship Heights (Washington, D.C.). There were approximately 30 to 40 people already in line. By 8 A.M. the doors opened and customers began getting their new iPhones. There was one little problem: nobody was leaving the store. I waited in line with a number of other people who were waiting to purchased their spanking new 3G iPhone and we continued to wait as 6 to 8 people left the store in the first hour and a half.

I figured I would be there until noon at the rate I was going.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in