IPgallery announced the release of its Click to Anything application for Facebook, which will allow content service providers to extend the company’s cloud-based, Web-activated, Internet-protocol-TV platform to the social networking site, permitting users to call, chat, watch, share, and transfer multimedia content.
The company — which delivers bundled voice, Internet, video, and mobile services to service providers such as cable operators — will participate in CableNET 2011 at The Cable Show at McCormick Place in Chicago June 14-16 to demonstrate how cable operators and related service providers can create a branded communications and interactive environment to reach consumers of its content while they are active on social networking sites.
IPgallery CEO Avihai Degani said:
The new connected TVs, smartphones, and tablets expose the MSOs (multiple system operators) to new challenges, with OTTs (over-the-top services) offering IP-based low-cost alternatives, causing existing consumers to give up their current subscriptions and the younger generation to not even consider it. We have now enabled the MSOs to deliver cloud-based, Web activated IP services that work alongside their current digital-TV deployments, for an enhanced viewing and communication experience across any network and any device, creating new revenue streams from both current and non-subscribers, while reducing capex (capital expenditures) and opex (operating expenses).
Executive vice president of sales and marketing David Spear added:
In the era of social networks, consumers are looking for communication simplicity, along with the flexibility to access content and value-added services anywhere. Our unique social communications platform now enables the MSOs to reach beyond their current boundaries, providing the same communication and entertainment experience to consumers no matter what environment they’re in, turning over-the-top threats into opportunities and reduced churn.