Ad impressions for the iPad Mini—released on Nov. 2—grew by 28 percent daily last month, according to Millennial Media's research. The data suggests sales for the Apple device are going better than expected and could result in a big holiday season for the tech behemoth.
Due to its $329 price tag, some pundits have wondered if the Mini would compete well in a retail environment that involves numerous, less costly tablets from the likes of Amazon and Google. To compare, Millennial Media found that Amazon's Kindle Fire grew by 19 percent daily last year in the two weeks following its much-anticipated release.
Baltimore-based Millennial Media is a mobile ad network that's used by brands like Procter & Gamble, General Motors and McDonald's. It regularly releases data reports based on the activity it sees across campaigns.