The U.S. the U.K and Japan are the three most lucrative app markets in the world, according to App Annie, accounting for 60 percent of all iOS revenues and 65 percent of Google Play’s.
Using the apps of its Android beta testers, App Annie monitored smartphone and tablet offerings on Google Play between January and April, and compared the platform’s performance to what it was seeing from iPod, iPhone and iPad apps on iOS.
The company found noticeable regional strengths were apparent on each platform, with iOS dominating in China and Google Play more popular in emerging markets like Brazil. “Asia is one of the fastest growing markets and regions for smartphones and app downloads and revenues — that market is particularly strong for iOS at the moment,” explained Oliver Lo, App Annie’s VP of marketing.
By comparison China was a very small market for Google Play. Although the Android OS is extremely popular in China, the ecosystem is very different. Unlike the U.S., where Google Play is the default Android market, independent Android app stores are what the consumer sees in China, cutting Google largely out of the equation.
While Android may not have China, its lower priced devices are winning in emerging markets like Brazil says Lo, who noted between January and April Google Play revenues in the country grew by 88 percent, outstripping the increases seen in more established markets.
Out of all the revenue App Annie tracked between during the four month period, iOS accounted for 71 percent and Google Play 29 percent. Both platforms showed a 14 percent increase in revenue growth, indicating that it could be some time before Android closes the earnings gap.
“To see this change you’d need to see a major shift in the ecosystem and what was being provided by the platform,” says Lo when asked about the possibility of Android catching up to iOS. “No doubt we’ll see changes in the coming year. Google is busy developing its platform and making it a better place for developers. As these come through we’ll monitor for changes in growth.”
Although Google Play may still be behind iOS in terms of revenues, according to App Annie CEO Bertrand Schmitt, demand for detailed Google Play analytics has doubled over the past year as the platform’s reputation has solidified.
As of today, Android developers can now use App Annie’s free Analytics and Store Stats services to track their app’s downloads and reviews and see comprehensive Google Play rankings on a country-by-country basis. The company has also launched a premium product called Intelligence for Google Play, an enterprise level service that offers advanced analytics. With the release, App Annie customers who develop for iOS, the Mac App Store and Google Play can now track their apps on a single dashboard.