Involver Ramps Up Facebook Ad Optimization

Facebook page platform Involver debuted its Engagement Optimization application-programming interface today, which allows social advertising platforms to integrate page management and advertising with the goal of optimizing their campaigns with real-time data.

Facebook page platform Involver debuted its Engagement Optimization application-programming interface today, which allows social advertising platforms to integrate page management and advertising with the goal of optimizing their campaigns with real-time data.

Involver said five launch partners are already using the Engagement Optimization API — including Marin Software, Unified, and SocialCode — adding that the technology also works with email marketing, Twitter, and other social platforms.

The Engagement Optimization API allows Involver to offer data feeds to all platforms, rather than being limited to only those that it has partnered with.

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