Business Insider Vet Moves Over to Inverse

Gus Lubin succeeds Andrew Burmon as executive editor

In a memo to staff, Inverse founder and CEO Dave Nemetz this month celebrated a number of website milestones. The site just recently marked its two-year anniversary and now counts an average of nine million monthly unique visitors.

As Inverse continues to cater to its audience of ‘intellectually curious young men,’ it is saying goodbye to founding editor Andrew Burmon and welcoming, as of today, a successor. From the memo:

Andrew joined Inverse as our first editorial employee, before we had a name, a New York office or a live website. His creative vision helped shape the Inverse brand, and under his leadership we’ve built an incredibly talented editorial staff and produced a body of highly distinctive and quality work. I am immensely grateful to Andrew for all of his contributions to the company, and wish him the best of luck in his next act.

Next week, we will welcome Gus Lubin as Inverse’s new executive editor. Gus spent many years at Business Insider from their early startup days through their acquisition by Axel Springer. As the editor-in-chief of Tech Insider, he set the creative direction and built the team for the launch of a new publication. Prior to that, he was the executive editor of Business Insider, overseeing an editorial team of over 100 people for a site that grew to 55 million monthly uniques during his tenure.


Gus (pictured) is passionate about science and innovation, as well as a comics, gaming, and TV/movie geek. Reporting to me, Gus will lead editorial strategy for Inverse and oversee the Science, Innovation, and Mind/Body sections. As we establish Inverse as an essential media brand for intellectually curious millennials, I couldn’t think of anyone better suited to lead us into our next phase of growth.

Inverse has also promoted Nick Lucchesi to editorial director and Hannah Margaret Allen to managing editor. Allen was the site’s second editorial hire. Inverse additionally made some reductions to its full-time and freelance editorial staff as part of this overall realignment.

Lubin was most recently a senior correspondent for Business Insider.

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A Website Built for Tony Stark
Bleacher Report Co-Founder Launches New Website