Intuit Begins Creating Facebook Storefronts

Intuit is extending its web storefront business, SimpleStore, onto Facebook.

Intuit is extending its web storefront business, SimpleStore, onto Facebook.

Business customers of Intuit’s web payment services with existing Facebook pages must answer a few questions and install the app, and SimpleStore for Facebook is automatically generated under a store tab.

Customers can pay directly via credit card on Facebook for businesses already customers of Intuit payment services and not have to use any additional logins, ensuring that merchants are paid quickly and directly.

Those payment options are the key differentiator for SimpleStore for Facebook, which otherwise appears to offer features available via a dozen other already established Facebook commerce apps and tools, without vital components such as analytics.