Introducing Mashable Follow

Mashable has launched Mashable Follow, which is meant to increase engagement and help the site “evolve from being a purely editor-driven news site to becoming a true news community.”

Among the features, Mashable Follow allows readers to create a profile and share stories more simply. The video above gives the outline.

In the announcement post, Mashable notes that its the most influential outlet according to Klout, its stories are retweeted more than 40,000 times per day, and shared on Facebook more than 40,000 times per week.