Earlier today I had the opportunity to speak with Jia Shen, the CTO of RockYou about his thoughts on the new platform design and Facebook Connect. RockYou is well positioned to adapt to a changing platform given that they have operated in much more volatile environments in the past. RockYou was launched on MySpace before social platforms even exist, putting their company at the mercy of MySpace who would shut down their applications without notice or explanation.
While RockYou recently had one of their applications shut down on Facebook, they now operate in a much more stable environment driving over 1 billion impressions a month. Jia sounds prepared to adapt to the new platform changes and is actually excited about where the platform is going. I also briefly discussed RockYou’s expansion on to other platforms outside of the U.S. Jia said that they are currently on Xiaonei and things appear to be going well there.
I discussed much more with Jia so if you’d like to hear more about the future of RockYou and Jia’s thoughts on the Facebook platform announcements, listen to the podcast below!