Interview: Scott Gulbransen, Senior Manager of Public Relations & Social Media, Consumer Group, Intuit

Doing taxes is no fun. Scott Gulbransen knows that, and he tries make things a little bit easier in his role as Senior Manager of Public Relations & Social Media, Consumer Group, Intuit. The company is home to such brands as TurboTax, Quicken and now Mint.com.

We spoke to Gulbransen about the PR challenges of incorporating the recently acquired Mint.com brand while phasing out Quicken, how he built the brand’s Twitter presence by engaging, and what his team does to go into “high gear” each tax season.

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