Interview: Mrs. Butterworth!

For today’s interview we decided to do something different. Rather than write about branding, spokespeople, and nostalgia in marketing, we thought we’d go right to the source, and talk to one of the classic TV commercial characters of the 1980s: Mrs. Butterworth, of Mrs. Butterworth’s syrup.

The spokesbottle is in the midst of a revival lately which may have begun with a guest appearance for Geico two years ago.

Now, the Mrs. is back, harnessing the power of her fans on Twitter,

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