Interpublic Group taking a stake in Facebook
Marketing conglomerate Interpublic Group is close to closing a US $10 million investment in Facebook that values the company at approximately US $2 billion.
(Update: the $10M commitment is officially ad spend and not explicitly in exchange for shares)
According to MarketingVox,
The deal would give IPG not only display ad opportunities but also access to Facebook user data… The IPG deal could also help Facebook develop an ad model beyond its current heavy reliance on third-party ad networks.
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