On Tuesday night, the Hearst-owned social shopping site Kaboodle celebrated its fifth anniversary with the “Fab at Five” party featuring the “first-ever crowdsourced fashion show.” A well-heeled crowd gathered to grab a cocktail (or three) and watch the “models”—a group of bloggers, media types, tech writers, and a few contest winners—strut down the runway in clothing from Bloomingdales, accompanied by the Kaboodle pages that inspired their looks.
If an Internet Week fashion show seems like a strange concept, that’s exactly how Kaboodle CEO Anns Zehren felt, too.
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