Internet Content Syndication Council Releases Guidelines for Quality Control, Best Practices

The Internet Content Syndication Council is taking aim at the conditions on content farms, releasing a set of proposed quality-control and best-practice guidelines for the creation of online content to try to stem the tide of poorly produced informational content created specifically to score high on search engines.

The guidelines are the result of a meeting in New York in July, at which more than 20 ICSC members acknowledged that “old notions of institutional authority” are giving way to other forms of credibility such as Twitter, Likes, and, Google rankings.

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