Twitter’s Certified Program, which launched back in 2012, highlights products and services from Twitter developers to make it easier for businesses to find them. It’s a stamp of approval, if you will, and it does carry some weight for the third party firms fortunate enough to get the tick.
This week, Twitter has had a big international expansion with its Certified Program, with five new partners joining the flock.
“Twitter is already a global platform — some 77% of active Twitter users are outside the U.S.,” writes Lauren Mitcheom on the Twitter Blog. “And as Twitter usage around the world increases, we’re seeing an increased demand for products that enable businesses to better connect with this international audience. It’s our hope that this new group of partners will provide brands around the world with the measurement and reach, ad management, customer engagement, and content curation tools they need.”