Interest in Social Networks Waning, Study Finds

Users appear to be losing interest in social networks as participating in them becomes mandatory, rather than purely recreational, according to a study conducted by E-Poll Market Research, a consumer research company that serves media, entertainment and Fortune 1,000 companies.

“While awareness and usage of social media sites is extremely high, the allure of using these sites is starting to wear thin with consumers,” the study concluded.

“During the past five years, the role of social media has shifted from a leisure activity to an integral and, at times, mandatory, part of our lives.