We’ve been seeing a lot of great campaigns coming out of the YouTube Good Work contest over the past few days, a competition inviting creators to make an online video for their favorite good cause for a chance to win a trip to Cannes. Earlier this week, we posted about a brilliant OCD awareness campaign and today an amazing interactive video supporting Education Through Music – Los Angeles was brought to our attention. The interactive campaign drives home the message that “Kids shouldn’t be denied the right to make beats”, by letting viewers create their own music using the numbers on their keyboard.
The ‘Interactive YouTube Music Machine’ utilizes the keypad to let the viewer jump around in the video to skip forwards and backwards. Each number takes the viewer to a different “beat”—singing, drumming, clapping, banging pots and pans, among others. The viewer can then skip around to the beats they like best to create their own piece of music.
How does it work? You may not know this, but when you upload a video to YouTube it is divided into ten equal sections. You can skip to the beginning of each of these sections by pressing the numbers on your keypad, from 0 through 9. You may have seen someone comment on a popular video, telling viewers to ‘Press 8 Repeatedly’ for some Lolz (though many of the results are NSFW like this video of Arnold…click on the link and then…Press 8 repeatedly! Bwahaha). In the ‘Interactive YouTube Music Machine’, they’ve simply taken advantage of this little known feature. Pretty cool, right?
Check out the video below, and let us know what you think of it in the comments.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.