It’s hard to believe that a new-ish, niche-y social network could succeed in a Facebook world.
But Polyvore, a website where users make digital collages of clothing and accessories, has amassed 11 million loyal users, many of whom return each day—and spend an average of eight minutes a visit. For apparel industry execs, it’s an engagement dream. Users interact with Polyvore’s database of 42 million articles of clothing; the items are clearly identified by brand name; and they all link to shopping sites.
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