The Facebook Integration That Keeps On JustGiving

More than $100 million in charitable donations have been generated during the past 12 months due to the integration of Facebook by JustGiving, Rosalind Holley, the social giving platform’s head of brand, wrote in a guest post for the Facebook Media blog.

JustGivingColorRun650More than $100 million in charitable donations have been generated during the past 12 months due to the integration of Facebook by JustGiving, Rosalind Holley, the social giving platform’s head of brand, wrote in a guest post for the Facebook Media blog.

Holley spotlighted features of the social network including Open Graph tags, Facebook Login and calls to action in her post, which read:

We are excited to announce that in the past 12 months, more than $100 million has been given to good causes as a result of our integration with Facebook. It’s an extremely powerful demonstration of how people are using our technology to show they care.

With Facebook, we:

  • Allowed people to share easily by adding Open Graph tags to our site and application.
  • Used Facebook Login to make registration easy.
  • Encouraged sharing by including calls to action within the JustGiving app.

Whether it’s running a marathon, posting a no-makeup selfie or taking part in an Ice Bucket Challenge, fundraising is all about asking for your friends’ support. JustGiving chose to integrate with Facebook to help fundraisers reach even more of their friends and inspire them to get involved.

Facebook is now JustGiving’s No. 1 referrer, driving more than 40 percent of all traffic from 164 different countries.

JustGiving has in turn driven 905 million stories to Facebook over the past 12 months, benefiting more than 10,000 causes and effectively doubling each charity’s reach on Facebook, helping them to raise the equivalent of an extra $10,000 per cause.

Our integration with Facebook is helping fundraisers all over the world reach more, inspire more and raise more for the causes they care about. We couldn’t be more proud.

Readers: Have you ever participated in a social giving initiative via Facebook?