Instead of an iPod, Go For Something the Size of a Train

We rarely post about specific ad campaigns, unless we’re ranting about them, but this one was too inventive not to pass up. It’s a thing BBDO has put together in Canada, in subways in Toronto and Vancouver, where their Pepsi posters will have a headphone jack right there in the middle. You take your headphones out of your little mp3 player, pop ’em in the poster, and get a couple of songs Pepsi has likely shelled out mucho money for in order to retain their sole rights.