Facebook's Instant Personalization Improves Suggestions on Clicker Online TV Recommendations

Today, Facebook unveils instant personalization for online television recommendations engine Clicker. When you visit the site while logged in to Facebook, you’ll see suggestions of things to watch based on your Likes and the Likes of friends. The instant personalization pulls relatively benign data, namely your publicly available basic information, as well as your friend list, the interests of friends, and any info you make available to everyone, such as your own interests. All sharing options default to opt-in, preventing surprise wall posts.

The integration successfully removes the obstacle between users and significantly improved recommendations by automatically providing information users probably would have authorized access to anyways.

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