Instant Op/Ed Coming Soon

E&P’s Joe Strupp has a piece about how the NYT is making plans to do an instant op/ed…or at least a quicker one.

“Our Op-Ed now is very rapid response, but it is at the most the next day,” said Andrew Rosenthal. “We are looking at a way to take advantage of the expandability of the Internet, the back and forth of it and the instantaneous nature of the Internet. Taking ideas that have existed in Op-Ed form and giving them a robust position online.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in