Instagram has finally one-upped Snapchat.
The Facebook-owned platform has unveiled a handful of features to Instagram Stories, which will let users tag friends, add links and even create short videos that play forwards and backwards on a loop.
Instagram's mention feature has been previously missing from any type of video product, existing instead only in the caption area below a photo. Now, if a user adds a mention inside of an Instagram Stories video, the viewer can click on the user that was mentioned to reveal a pop-up that leads to their profile. (Users will receive a mention in their Direct Messages inbox whenever someone tags them in a video.)
The addition of links—which as of now are only available for verified users—will let viewers click on a link to open a page inside the app.
An Instagram blog post explained the new features thusly:
"From discovering the latest music by Chance the Rapper (@chancetherapper) to learning about a new movie starring Dwayne Johnson (@therock) or reading a related article from Bustle (@bustle), tap "See More" or swipe up to view the link right inside the app."