Instagram Users Show Their Love of World Cup Soccer

They also underscore the randomness of the Internet

The Internet just fails to make sense sometimes, and this week's Adweek/Shareablee top 10 brands using Instagram video represents another example of its random nature.

While it's not at all surprising that three brands on the chart are soccer-related thanks to the World Cup, it's fair to wonder why FC Barcelona—in its first appearance on our three-month-old rankings—sits as high as second. The Spanish pro team features forward Lionel Messi in its uniform, which is fine except for the fact everyone is now focused on the soccer great's play for Argentina in the Cup.

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