NASA's Earth-to-audience message on its Instagram page is leading governmental agency efforts to reach online viewers this week.
The aeronautics and aerospace research group's time lapse video of our planet was liked more than 64,000 times and had an average audience engagement rate of 4.19 percent. This may be the start of a time lapse video race, especially since Instagram's newest app Hyperlapse, which it unveiled this week, will allows users to easily condense lengthy film projects for short attention spans.
In other news, the ice bucket challenge is still in full swing online. Viewers enjoyed Victoria's Secret, Topshop and Nike's contributions to the cause. But, to have ultimate branded Instagram success, it seems you just have to be Justin Bieber. A clip of the star shaving off his ratty mustache garnered more than 726,000 likes and upward of 45,000 comments.
See which brands' social media campaigns came out on top of their respective categories below: